Dark · So Shall We — Ecommerce
Google
Meta
Certified Partners

For Ecommerce Brands
Spending $30K–$250K
per month on Paid
and Hitting a Wall
on Profitable Scale

We design, rebuild, and run your full growth engine: paid traffic, paid media, creative, offers, CRO, retention, and the data system that ties it all together. So you can scale ad spend without torching contribution margin.

See how the 10 days work →

Built for ecommerce brands at $3M–$30M+ in revenue. If you’re earlier-stage, we’re probably not the right fit yet.

  • KineticFuel Blood Orange stick pack: zero sugar crash, full electrolyte load, steady caffeine for four hours
  • Hearthline cast iron pan with a detachable handle: one base, five tools, lifetime cast
  • A hiker at Runyon Canyon holding a Solra sunscreen stick, with a poll answering no white cast
  • A jar of Pawse calm chews under three customer comments about storm anxiety
  • The same dog at 6:59pm alert at the door and at 7:30pm asleep on a chair, after Pawse calm chews
  • A doze mattress on still water at dusk, captioned sleep somewhere quieter
  • A Lumen & Oak candle on a plinth, captioned burn slower, live slower
  • A 34g sugar sports drink beside a zero sugar KineticFuel stick pack, spike and crash against steady to the finish
300+
Clients served
$550M+
Ad spend managed
60+
Specialists
In paid media, creative, CRO, lifecycle, and tracking.
10.6X
Purchase ROAS
$115K spend. $1.2M tracked revenue.
What We Do

One team for your whole growth engine.

We own the parts of your business that decide whether more traffic turns into more profit.

Paid Media
Meta, Google, TikTok. Structure, budget, testing, scaling. Run as one system instead of three vendors.
Creative
Give paid media something worth scaling. Angles, concepts, briefs, production direction, and iteration built on what the data says wins.
Offer + Merchandising
Give customers a stronger reason to buy. Offers, bundles, promos, and product priority that lift conversion without cutting margin.
CRO + Landing Pages
Turn more traffic into customers. We test and fix PDPs, landing pages, conversion paths, and checkout friction.
AOV + Lifecycle
Make every customer worth more. Upsells, cross-sells, email, SMS, and repeat purchase. Churn is a growth ceiling, not a retention chore.
Tracking + Unit Economics
Know what works. Attribution, CAC, MER, contribution margin, and dashboards your CFO trusts.
The audit finds where growth leaks. Then we put the right specialists on it.
Why So Shall We

A pitch tells you what an agency says it can do. Ten days of work shows you.

At $30K–$250K+/month in spend, the wrong partner costs more than a retainer. It costs months of wasted budget, rising CAC, tired creative, leaking conversion, and another quarter guessing which part of the engine holds you back.

We built a different way to start.

The 10-Day Activation Trial opens with a 9-Area Activation Audit of your growth engine. We find the constraint, then bring in the specialists who fix it. All before you commit to anything long-term. By Day 10, you’ve seen how we think and what we ship. Then you decide.

Purchase ROAS · Paragon Dive Two-month average Sep 2025 — Aug 2026
Q4 25 Q2 26 Q3 26 So Shall We takes over
  1. 2.1X Sep–Oct 25
  2. 2.4X Nov–Dec 25
  3. 3.4X Jan–Feb 26
  4. 5.6X Mar–Apr 26
  5. 8.1X May–Jun 26
  6. 10.6X Jul–Aug 26
The 10-Day Trial

Ten days to trust your new team, find the constraint and start fixing it.

We baseline the business, find what blocks profitable growth, ship real fixes, and show you what comes next. Then you decide.

What you get in 10 days
Your full 9-Area Activation Audit
Your highest-impact constraint, named
The right specialist workstream, live
Real fixes and tests shipped
Your 12-Week Ecommerce Growth Plan
Everything we build, yours to keep
By Day 10, you decide if we earned the right to continue.
Find the Constraint

The 9-Area Activation Audit

You receive Your 9-Area Activation Report, ranked by commercial impact and yours to keep

We audit nine areas of your growth engine. We score and rank each one by commercial impact, then tie them back to the single constraint holding profit down.

If paid media isn’t the problem, we’ll tell you.

The nine areas
  1. Tracking
  2. Creatives
  3. Messaging
  4. Landing Page
  5. Automations
  6. CRM
  7. Campaign Structure
  8. End-to-End Metrics
  9. Metrics Trend
Deploy the Team
Your Specialist Pod

Once we know the constraint, we bring in the seniors who fix it.

Paid media. Creative. Offers. Merchandising. CRO. AOV. Lifecycle. Tracking. The audit picks the workstream, not our sales sheet.

  • 50+ new creatives shipped.
  • Optimized product funnel.
  • Quick wins execution.

We implement and document every change against that constraint.

You receive The highest-impact workstream live, with first fixes shipped. Up to 30% more return on your existing spend.
Change log
✓Highest-impact constraintPRIORITIZED
●Specialist workstreamACTIVE
✓First fixesSHIPPED
–Next testQUEUED
Deliver Your Plan
Day 10Growth Director + Relevant Specialists

Your 12-Week Ecommerce Growth Plan, in priority order.

You receive A live 12-Week Growth Plan, presented by your Growth Director and the specialists who did the work

Day 10 turns what we found into your next twelve weeks:

Weeks 1-4
Fix the constraint Biggest issue first.
Weeks 5-8
Compound what proves out Put more behind what earns it.
Weeks 9-12
Attack the next ceiling
After Day 10
You decide.
If the work earns the next step, we continue. If not, we stop. No long-term obligation. You keep the audit, the work, and the 12-Week Growth Plan either way.
Ongoing engagements start at $10,000/month, set by your spend level and scope, plus a performance bonus tied to net-new revenue.
Proof

What it’s like to work with us.

The best agency we've worked with. Clear direction, and 1000% transparent with our campaigns.

Christian S · Onyx Homes

Three years in and they're a true extension of our team. Highly data-driven.

Emily J · Raise

The team at SSW comes highly recommended. They helped me lower my cost per call and cost per acquisition while taking this off my plate. A group of professionals that are enjoyable to work with.

Luke J · Skytale Digital
Ecommerce Results

We don’t decide the fix before we know the constraint.

Every engagement starts the same way. Baseline the business, audit the growth engine, find what blocks profitable growth, then put the right team on it.

Featured results Active ecommerce paid-growth account · Jan 2026 2.3X → 10.6X Purchase ROAS
Purchase ROAS, before and after
2.3X
10.6X
The baseline 2.3X Purchase ROAS It worked, but not well enough to scale with confidence.
The constraint Spend spread too thin. Too many products, campaigns, and angles fought over the same budget. The strongest buying signals got the least weight.
What we changed We concentrated the engine on what proved it could sell.
Simplified campaign structure Prioritized winning products Rebuilt creative around proven customer angles Cut weak spend Tightened the path from ad to product page
The result 10.6X
Purchase ROAS
Jan–Aug 2026 · ~$1.2M tracked revenue
Featured results DTC ecommerce / Shopify · Meta + Google paid 5.0X → 6.5X Purchase ROAS
Purchase ROAS, before and after
5.0X
6.5X
The baseline 5.0X Purchase ROAS Jun–Oct 2025 · $174K spend · $887K revenue · 4,877 purchases.
The constraint Every scale attempt hit diminishing returns. Nobody tested the Shopify landing page, and the account structure couldn’t carry more spend.
What we changed We broke the ceiling and scaled revenue at a higher ROAS.
Rebuilt Meta and Google campaign structure to current platform standards Reviewed performance daily and optimized across both platforms Audited the landing page, named the constraints, and A/B tested the top hypotheses
The result 6.5X
Purchase ROAS
Nov 2025–Mar 2026 · $195K spend · $1.26M revenue · 7,819 purchases.
Transformation outcome

In five months: revenue +42%, purchases +60%, spend +12%. That’s $352K in net new revenue, and an account built to scale.

Why the audit matters

We looked across the whole growth engine first:

Paid media Creative Offers Merchandising PDPs Landing pages CRO AOV Checkout Lifecycle Retention Tracking Unit economics

Then we put the work where it moved the most money.

Find the constraint first. Then fix the right thing.
The Team

Senior operators. Specialist depth. No handoff.

One Growth Director owns the outcome. Specialists own the work. Leadership stays close.

  • Chris
  • Sam
  • Isa
  • Alejo
  • Joaco
  • Tina
  • Roger
  • Clari
  • Agustin
FAQ

The questions we get before ecommerce brands start.

Established brands doing roughly $3M–$50M a year and spending $30K+ a month on paid. The real question is whether you have enough scale, data, and commercial upside for our model to move your numbers. If you don’t, we’ll say so.

We work across the whole growth engine: paid media, creative, offers, merchandising, PDPs, landing pages, CRO, AOV, lifecycle, retention, tracking, and unit economics. The 9-Area Activation Audit tells us what deserves attention first. Then we bring in the right specialists.

We baseline the business, audit nine areas of your growth engine, name the highest-impact constraint, and start shipping real work against it. By Day 10 you hold the audit, the completed work, and a prioritized 12-Week Growth Plan. You decide whether to continue.

Then the work goes somewhere else. Creative, your offer, merchandising, PDPs, CRO, checkout, AOV, lifecycle, retention, or tracking. The constraint decides the work.

Ten days is enough to lock the baseline, find the constraint, and start fixing it. The Trial shows you how we think, how we work, and whether we create enough value to keep going. Real work in market, not a deck.

The Trial deliverables go into the agreement. The audit, the agreed implementation, the live work, the measurement, and the Day-10 Growth Plan are commitments. You know what you’re getting before the Trial starts.

A senior team that baselines the business, finds the highest-impact opportunity, puts real work into market, and builds your next twelve weeks around what we learn. Everything we produce is yours, whether you continue or not.

Ongoing engagements start at $10,000/month, set by your spend level and scope, plus a performance bonus tied to net-new revenue once the engine is live.

A senior Growth Director owns the plan and runs the specialists your constraint calls for. One team sells you and delivers for you.

We can’t diagnose a growth engine from screenshots. You keep full ownership of your Shopify store, ad accounts, analytics, and lifecycle platforms. We request only the access we need to audit, implement, and verify. Revoke it when the Trial ends.

Not always. Depending on what we find, we work alongside your internal team, replace one workstream, or take a wider part of the engine. We change what needs changing.

We stop. No long-term obligation. You keep the audit, the work, and the 12-Week Growth Plan. You decide after you’ve watched us operate.

We build the next phase around what the Trial found. No generic retainer, no fixed service list. The scope follows what the business needs.

Start with ten days

See what we find.

Ten days of real work on your growth engine. No long-term commitment, no guessing whether we can help. Then you decide.

Engagements start at $10,000/month, set by your spend level, plus a performance bonus tied to net-new revenue.

You keep everything we build.